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Marketing for the Sports Chiropractic Practice

Presenter: Dr. Alan Sokoloff

Not all state accept this great class for state CEU credits. Please check under the approved states to learn more.

This course that helps you to reach your practice goals. The ACBSP does allow 6 hours CEU for the DACBSP/CCSP certificants toward annual CEU requirements.

  • Dr. Sok comes to you from experience. He served a residency at the United States Olympic Training Center summer of 1997 and was appointed to the medical team for the United States at the 1998 Goodwill Games. Dr. Sok was selected to the USA Olympic Medical Team for the 1999 Pan Am Games in Winnipeg, Canada. Dr. Sok has been a member of the University of Maryland Sports Medicine Team since 1991. He is presently the team chiropractor for the 2000 World Champion Baltimore Ravens of the NFL.  Dr. Sok is also the team chiropractor for the Baltimore Orioles AA minor league Bowie Baysox.
  • Publicity is the most cost-effective marketing tool there is and it’s the only part of a marketing strategy that builds your credibility. Many doctors offices are relatively unknown, for you to gain an edge over the competition, it is vital that you build credibility through publicity, and this is the course that tells you how to do it.
  • Some of the things you will learn include;
    - establishing a purpose and goal for your marketing plan
    - develop a "personal mission statement"
    - learn where the opportunities exist
    - discuss some of the "Sins of Marketing" you will want to avoid
    - Identify the chiropractor’s role at each level and time obligations
    - learn the steps to get into and stay in the training room
    - well organized marketing comes down to four simple principles
    - Use of a very effective way of identifying your strengths and  weaknesses, and of examining the opportunities and threats to your goals
    - learn about how to use your education and credentials to promote your services
    -  Learn about getting to know the people involved, learning about facilities and equipment, and identifying what each person’s responsibilities are and what yours will be!
    - identify the potential avenues of opportunity to become involved
    - Identify your strengths and learn how to tell others about them
    - learn how to develop a year long student athlete of the week program
    - There are SIX PowerPoint presentations for you to download and customize for your own use when presenting to coaches and other groups.
     
     Topic Number of Slides
     Heat Related Problems 41
     Prevention and Treatment of Sports    Injuries 37
    Chiropractic Principles for the Primary Provider 37
    Ergogenic Aids 11
    Return to Play Criteria 21
    Welcome to Chiropractic Care 29


    - learn how to get free advertising by using writing your own press releases
    - Find out the five simple steps of what to do and not do to establishing physician and specialist relationships
    -Learn what it is like to be an NFL team's chiropractor

  •  The course includes much, much more information is included in the 13 modules!
  • Obtain six CEU credits with the ACBSP with this course!
  • For more registration information please contact DConline Information Request
  • The tuition is $179 and the class is offered through DConline Training.   Enroll Now!